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“Making Sense” of Art through Design: Towards a Multisensory Theory of Reception Aesthetics

« Donner du sens » à l’art par le design : vers une théorie multisensorielle de l’esthétique de la réception
Inbal Strauss

Résumés

Selon le paradigme occidental dominant de la réception esthétique, ce qui distingue les œuvres d’art des objets du quotidien, c’est qu’elles offrent une expérience esthétique exclusivement à travers le sens privilégié de la vue. En conséquence, les théories de l'esthétique de la réception dans les beaux-arts, qui cherchent à comprendre la manière dont les œuvres d’art impliquent les spectateurs dans le processus de création de sens, se concentrent traditionnellement sur la perception visuelle. Cependant, les œuvres d’art contemporaines exigent désormais de leur public qu’il mobilise non plus seulement la vue, mais une pluralité de sens. Il parait donc nécessaire non seulement de reconsidérer la prééminence, désormais dépassée et controversée, de l’oculaire dans la réception esthétique, mais également d’envisager une théorie contemporaine de l’esthétique de la réception qui prendrait en compte des formes de perception multi-sensorielles. Par conséquent, cet article pose la question suivante : comment la conception artistique d’objets du quotidien, qui sollicitent les utilisateurs sur le plan visuel mais également tactile, proprioceptif, auditif, olfactif et gustatif, peut-elle contribuer à une théorie de l’esthétique de la réception qui éclaire les multiples manières dont les œuvres d’art sensorielles impliquent le public dans le processus de création de sens ? En s’appuyant d'une part sur la théorie de l’esthétique de la réception de Wolfgang Kemp, et d’autre part sur la théorie du design de Donald Norman, cet article propose une méthodologie d’analyse de l’impact de la production artistique en termes de design (à savoir, affordances, constraints, signifiers, feedback, mapping, et conceptual model). Pour finir, cet article propose une comparaison en forme de vignette entre un objet du quotidien (un Rubik’s Cube) et une œuvre d’art multi-sensorielle (Lygia Clark’s Critter [1960]), afin d’éclairer, par l’analyse des modes d’interaction autour de l’objet, la manière dont l’œuvre d’art implique son public dans le processus de création de sens par le biais de la multi-sensorialité.

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Introduction

1According to the dominant Western paradigm of aesthetic reception, what distinguishes objects that stand in the modern tradition of the autonomous work of art from everyday objects is that they offer an aesthetic and intellectual experience exclusively through the privileged sense of sight. Correspondingly, theories of reception aesthetics in the fine arts, which seek to understand the ways in which works of art engage viewers in the process of meaning-making, traditionally focus on visual perception. However, contemporary works of art engage so-called “viewers” in increasingly multisensory ways that warrant not only a revision of the outdated and contentious privilege of the ocular in aesthetic reception, but correspondingly, a contemporary theory of reception aesthetics that considers multisensory forms of perception. Therefore, this article asks: how might the design of everyday objects – which engage users in visual as well as tactile, proprioceptive, auditory, olfactory, and gustatory ways – contribute to a theory of reception aesthetics that can illuminate and inform the ways in which sensory works of art engage audiences in the process of meaning-making?

2The reasons why the production of aesthetic experiences has been unduly limited to visual perception have been widely discussed in recent scholarly literature. By the mid-nineteenth century, a host of supremacist and colonialist ideologies had further ingrained the ancient association of the distal senses of sight and – to a lesser extent – hearing with reason and rationality, and the proximal senses of touch, taste, and smell, with bodily pleasures, irrationality, and unreliable sensory input. One notable early nineteenth-century racial hierarchy of the senses positioned “the European ‘eye-man’ at the top, followed by the Asian ‘ear-man,’ the Native American ‘nose-man,’ the Australian ‘tongue-man,’ and the African ‘skin-man’” (Lorenz Oken cited in Classen and Howes 2006, 206). Similarly, the proximal senses were associated with “a more embodied and multisensory ‘female’” perception of the world (Paul Stoller cited in Edwards, Gosden, and Phillip 2006, 7). Such associations have disembodied aesthetic experiences and shape works of art worldwide to this day – distinguishing them from everyday objects with which we engage in multisensory ways.

  • 1 Indeed, recent innovations in fine art practice have shifted the focus back to the participatory an (...)

3Nevertheless, since the turn of the century, along with the so-called social and sensory “turns” in the arts and humanities, there has been a return in art practice to participation and physical interaction.1 To take one prominent set of examples, since its inaugural commission in 2000, Tate Modern’s iconic Turbine Hall, which was funded in part by profits from the colonial sugar trade, has commissioned numerous large-scale installations from artists who are revolutionising aesthetic reception through the marginalised sensory modalities historically associated with their ancestry and often gender. Marepe’s Veja Meu Bem (2007), Tania Bruguera’s 10,148,451 (2018), Kara Walker’s Fons Americanus (2019), Anicka Yi’s In Love with the World (2021), and Cecilia Vicuña Brain Forest Quipu (2022), to name just a few, incorporate such things as a merry-go-round, candy apples, a tear-inducing menthol compound, a heat-sensitive floor that reveals an underlying portrait when touched, a fountain allowing one to dabble in its waters, machines that produce an organic scentscape, and quipus that sway to indigenous music.

4Concomitantly, there has been a return in art theory to the pre-Enlightenment meaning of the word aesthetics, which comes from the ancient Greek aisthēsis, meaning “sense perception.” Scholars such as Nicolas Bourriaud (1998), Caroline Jones (2005), James Elkins (2008), Jacques Rancière (2011), Claire Bishop (2005, 2012), Jill Bennet (2012), and Nathaniel Stern (2013) have criticised the politics of spectatorship with their respective themes of “relational aesthetics,” “tyranny of the eye,” “fear of materiality,” “distribution of the sensible,” “heightened perception,” “practical aesthetics,” and “the implicit body.” In addition, scholars such as Francesca Bacci and David Melcher (2011), Ian Heywood (2017), Larry Shiner (2020), and David Howes (2020) have provided essential introductions to the emerging discourse on sensory art. However, despite much important work, scholars have not yet begun to explore the key question of how everyday objects and their processes of production and reception may shed fresh light on sensory works of art and their arguably comparable processes. In today’s ultra-designed society, understanding how the objects we make, use, surround ourselves with, and define ourselves through are transforming our perceptions and behaviours is key to understanding how art can promote societal change.

5In “The Work of Art and its Beholder: The Methodology of the Aesthetics of Reception,” the art historian Wolfgang Kemp describes the principles of visual representation with which artists form an offer of reception that invites the viewer to complete the meaning of a work of art (Kemp 1998 [1986], 186). Comparably, in The Design of Everyday Things, the cognitive scientist and usability engineer Donald Norman describes the principles of (multisensory) interaction with which designers form a discoverability that invites the user to execute the function of an everyday object (Norman 2013 [1988], 10). Given their mutual conviction that artefacts (are designed to) meet their functional ends by activating their respective agents (i.e., viewers and users) in specified ways, the two accounts allow us to draw parallels that render Norman’s principles potentially applicable, mutatis mutandis, to the analysis of works of art. Approximating “viewers” with “users,” and accordingly “artists” with “designers,” the principles of interaction can provide a fine-tooth comb with which to analyse how the design decisions embodied in interactive and sensory works of art engage audiences in the process of meaning-making and affect their perceptions and behaviours.

6Drawing on Kemp’s theory on the one hand and Norman’s theory on the other, I will propose a methodology for analysing the products of artistic production in design terms ­– namely, affordances, constraints, signifiers, feedback, mapping, and conceptual model. Subsequently, to demonstrate the applicability of the methodology to sensory works of art, I will offer a “keyhole” comparison of an everyday object and a canonical work of sensory art, whereby the interaction analysis of the former will enable a fresh aesthetic reading of the latter. Specifically, I will use a Rubik’s Cube to analyse Lygia Clark’s Critter (1960), which can be considered a modernist precursor of contemporary works of sensory art by decolonial artists such as Marepe, Bruguara, Walker, Yi, Vicuña, and others.

  • 2 A design perspective indeed remains neglected in art theory, yet it plays a recurring role in the h (...)

7Whilst these works engage audiences in interactive and multisensory ways, their actual processes of production and reception have yet to be theorised and analysed from a design perspective, which remains neglected in art theory. This is presumably due to the deep-seated tension between “everyday” design and “fine” art: one a heteronomous mode of productive labour fulfilling utilitarian functions, and the other an autonomous mode of “unproductive” labour fulfilling non-utilitarian functions.2 Yet, it is precisely this constitutive tension that promises a surprisingly fruitful analytical methodology that can help question the inherited notions and antithetical oppositions that govern our conceptions of art and design, thereby expanding the ways in which we traditionally seek to understand and, therefore, make meaning – or sense – of art.

Kemp: The Methodology of Reception Aesthetics

  • 3 The emergence of classical reception aesthetics is commonly attributed to several landmark works su (...)

8Reception aesthetics was originally developed as a literary theory that prioritised the reader’s response to a text over any “objective” meaning, usually derived from biographical knowledge regarding the author or the circumstances surrounding the writing of the text. Crucially, for reception aesthetics, a consideration of the reader as an active agent who completes the meaning of the work through their response or interpretation entails a consideration of the reader as an addressee (an “implied” or “implicit” reader) for whom the work is authored. Since its emergence in the late 1960s, reception aesthetics has rapidly grown in popularity among scholars and become a well-known multidisciplinary approach for studying the aesthetic reception of non-literary forms of “text” (as in the Latin “woven”), including but not limited to works of fine art.3 Its advocates have come to recognise a more inclusive notion of reception, which considers the listeners, viewers, and even participants as the “readers” of cultural content woven together by all types of authors.

9Kemp’s 1998 article, “The Work of Art and Its Beholder: The Methodology of the Aesthetic of Reception” (originally published in German in 1986), was one of the first attempts to extend reception aesthetics from the domain of literature to that of fine arts. In a key passage, in which Kemp seeks to open up reception aesthetics to include works of visual art, he argues:

Along with the aesthetics of reception, perception psychology shares the conviction that the work of art is based upon active completion by its beholder (see Gombrich’s ‘beholder’s share,’ for example) – that is to say that a dialogue occurs between the partners. […] reception aesthetics enacts its interpretive power in a work-oriented fashion. It is on perpetual lookout for the implicit beholder, for the function [i.e., role] of the beholder prescribed in the work of art. The fact that the work has been created ‘for somebody’ is not a novel insight, proffered by a small branch of art history, but the revelation of a constitutive moment in its creation from its very inception. Each work of art is addressed to someone; it works to solicit its ideal beholder. (Kemp 1998, 182–83)

  • 4 It is important to note that for Kemp, “context” can be described on two levels. On the first, disc (...)

10However, Kemp also acknowledges that “the particular task of interpreting a work of art according to reception aesthetics starts at the point of intersection between ‘context’ and ‘text’,” where the work is brought into a dialogue with both its viewers and their surroundings (Kemp 1998, 186).4 Distinguishing between the text’s intrinsic points of reception and the context’s extrinsic conditions of access (or “conditions of appearance” when considered on the part of the work of art), he notes:

The aesthetic objects are only accessible to both the beholder and the scholar under conditions that are mostly safeguarded by institutions and that, in themselves, require certain patterns of behaviour on the part of the recipient. Extrinsic conditions of access comprise, for example, the architectural surround and the corresponding ritual behaviour expected by the religious cult, the court, or the bourgeois institutions of art. (Kemp 1998, 185)

11Therefore, as Kemp puts it, “before the dialogue between work and beholder can even begin to transpire, both are already caught in prearranged interpretive spheres” (Kemp 1998, 184). For example, consider the modern gallery or so-called “white cube” space, wherein objects are displayed on plinths, inside vitrines, or behind ropes – means of display to which Kemp refers as context markers. Such architectural features contextualise the objects as “works of modern art” and imply the corresponding behaviour of exclusively visual perception expected by the exhibiting institutions.

12Moreover, in further contrast to perception psychology, which considers the process of perception/reception as a physiological one (“an exchange between the organ of perception [the eyes] and the form of the work”), for Kemp, the viewer “brings more than his or her open eyes to the perception/reception of the work of art” (Kemp 1998, 180). The viewer brings what Kemp calls their inner preconditions so that their response comprises more than mere “optical reactions” (Kemp 1998, 180). On this account, then, the artist must create a work that appeals to the viewer’s inner preconditions. Otherwise, a dialogue will not occur, and the work will remain incomplete.

  • 5 Note that Kemp makes a nuanced distinction between an “offer of reception” and a “precept of recept (...)

13For this reason, according to Kemp, the artist employs forms of address, such as ­– in the case of a painting – pictorial composition, perspective, and depicted figures or elements (Kemp 1998, 187–88). These orient the viewer, direct their gaze, and focus their attention in preconceived ways that provide clues indicating how to read the work. Through forms of address, the work must communicate, include, or amount to what Kemp calls an offer of reception ­– one capable of “activating the beholder to take part in the construction of the work of art” (Kemp 1998, 186–87).5 By using forms of address (the creative decisions embodied in the work of art), the artist invites the viewer to respond to or receive the work in a suggested way ­– to perform a certain role that will construct or otherwise complete it.

14Following notable proponents of classic literary reception theory, Roman Ingarden and Wolfgang Iser, Kemp describes the aesthetics of indeterminacy, or the blanks of aesthetic representation, as the overarching and perhaps most engaging form of address that the work employs to form an offer of reception that activates the viewer to take part in its construction or prescribe their role in its completion (Kemp 1998, 188). For Kemp, both conceptualisations refer to the notion “that works of art are unfinished in themselves in order to be finished by the beholder” (Kemp 1998, 188). Quoting Iser, for Kemp, these “blanks”

are the unseen joints of the text, and as they mark off schemata and textual perspectives from one another, they simultaneously trigger acts of ideation on the reader’s part. Consequently, when the schemata and perspectives have been linked together, the blanks ‘disappear.’ (cited in Kemp 1998, 188)

15Whilst Kemp cites literary reception theory, he develops his theory in relation to works of visual art and, specifically, to the internal communication of pictorial representation (or “intrapainting communication”) (Kemp 1998, 186). Following Iser, for whom the unwritten parts are what invite the reader to read in-between the lines, as it were, thereby allowing them to actively participate in the construction of the text, Kemp considers “the invisible reverse side of each represented figure” or the “path that is cut off by the frame” as features that invite the viewer to fill in the blanks in their mind’s eye, thereby allowing them to actively participate in the formal and narrative construction of the painting (Kemp 1998, 188).

16For Kemp, and in keeping with classic literary reception theories, these blanks – what is left out – are often more essential to the intended reception of the work than what is explicitly depicted, and “this state of unfinishedness or indeterminacy is constructed and intentional” (Kemp 1998, 188). In this sense, we may think of works of art – and perhaps works of modern art in particular – as “formal puzzles” meant to “trigger acts of ideation” that complete them.

17Kemp’s attempt to extend reception aesthetics from the domain of literature to the fine arts is compelling insofar that it elucidates the ways in which paintings – and possibly, by extension, other works of visual art – solicit the aesthetic and intellectual agency of their audience through the sense of sight. Nevertheless, it falls short of elucidating the ways in which works of art solicit the aesthetic and intellectual agency of their audience through other sensory modalities. This is no surprise considering the dominant Western paradigm of aesthetic reception and its concomitant modern exhibition practices. Even so, another point of contention is Kemp’s appeal to the unpluralistic and somewhat elitist notion of the “ideal beholder,” which implies there is an ideal way in which to read the work and, therefore, invalidates subjective readings.

18That said, whilst Kemp’s account indeed proves highly controversial, when read against the grain, it can be understood as an attempt to analyse art in design terms and hence bring to light some of the problems and limits of such an approach, as well as its advantages. If so, Kemp’s account provides a useful means of exploring how theories of the design of everyday objects might contribute to a multisensory theory of reception aesthetics.

Norman: The Design of Everyday Objects

  • 6 Note that prior to the revised and expanded edition consulted in this article, Norman’s book did no (...)

19Informed by his dual training in engineering and psychology, as well as by James J. Gibson’s work on perception psychology, the cognitive scientist and usability engineer Donald Norman developed a comprehensive theory of design. In his widely influential book The Design of Everyday Things (2013 [1988], originally titled The Psychology of Everyday Things), Norman describes the various ways in which everyday objects communicate with the user so that they can execute their various functions. Laying the foundation for his theory, Norman identifies six psychological concepts, or principles of interaction, that designers employ to form the requisite discoverability of everyday objects.6 Discoverability, as Norman puts it, is the object’s ability to communicate “what it does, how it works, and what operations are possible” (Norman 2013, 10).

20(1) Affordances. The first principle of the six is the most popularised and, consequently, most commonly misconstrued. Narrowly understood as “actionable properties” or “implied uses,” Norman’s definition of affordances (following Gibson) is, in fact, a relational one: “an affordance is a relationship between the properties of an object and the capabilities of the agent” (Norman 2013, 11). For example, consider the childproof cap on a medicine bottle or how a handsaw affords sawing provided the user meets its minimal execution requirements, which include a basic understanding of the physics of cutting and an able hand. Simply put, an everyday object affords its function provided the user satisfies the relevant set of mental and physical requirements. Borrowing from Kemp’s terminology, I will refer to these requirements as “inner” and “outer” preconditions.

21(2) Signifiers. A design signifier, which should not be confused with a semiotic signifier, is “any perceivable indicator that communicates appropriate behaviour to a person” (Norman 2013, 14). Norman distinguishes affordances and signifiers by observing that “affordances determine what actions are possible […] signifiers communicate where [or how] the action should take place” (Norman 2013, 14). To use Norman’s example, a digital touch screen affords touching all over it, yet a graphic element, such as a button, signifies where exactly we should be touching the screen (Norman 2013, 13–14).

22Whilst some signifiers are graphic, direct, or spelled out, such as graphic buttons, arrows, or door signs labelled “push” and “pull,” some are simply the bare affordances in and of themselves (Norman 2013, 18). That is, when affordances are perceivable, they often play a dual role of both affording and signifying. By virtue of being technically crucial for the intended operation, a perceivable affordance may disclose the product’s mechanism of operation, which in turn instructs us how to set it in motion. Another example of Norman’s is that by affording its opening and closing, the handle on the door signifies how to open and close it (Norman 2013, 18). For this reason, the prescription of the user’s role is often readily derived from the visibility, and sometimes accentuation or externalisation, of certain elements of the design.

23Moreover, signifiers may emerge as the after-effect of certain decisions made by the designer or previous users: the faded buttons on a keypad lock disclose the series of digits used in a particular combination; the curved scuffs on the floor left by the opening and closing of a door indicate that it swings rather than slides open; and – to use yet another of Norman’s examples – the trail formed in the woods by past hikers indicates the best route (Norman 2013, 14). Although mostly incidental, such signifiers serve as helpful clues in communicating the best course of action.

  • 7 Norman classifies constraints into physical, cultural, semantic, and logical. However, for our purp (...)

24(3) Constraints. Constraints communicate in a different – almost inverted – way to affordances: to prescribe our role, they restrict certain operations, leaving only the desired ones available. Much like affordances, constraints may act as or provide signifiers. Constraints may be physical, but they may also be cultural.7 Physical constraints, Norman explains, “restrict the possible behaviour: such things as the order in which parts can go together and the ways by which an object can be moved, picked up, or otherwise manipulated. […] Each object has physical features – projections, depressions, screw threads, appendages– that limit its relationships with other objects, the operations that can be performed on it, what can be attached to it and so on” (Norman 2013, 76). For example, consider how a three-pronged plug will only fit into a three-hole socket or how its asymmetrical shape will only fit into the socket in the correct orientation to ensure its safe use. Alternatively, consider how a shopping trolley will only be released from its nesting position when fed with a coin or token to enforce its return.

25In a similar vein, cultural constraints “reduce the set of likely actions”; yet, in contrast to physical constraints, which disable possible actions, cultural constraints are “learned artificial restrictions on behaviour” (emphasis added) (Norman 2013, 76). Given how cultural constraints merely intimate dos and don’ts, for Norman, they are akin to social conventions or norms ­– unwritten rules we have learned are correct or acceptable and, therefore, govern our behaviour and interactions. He argues that:

Conventions are actually a form of cultural constraint, usually associated with how people behave. Some conventions determine what activities should be done; others prohibit or discourage actions. But in all cases, they provide those knowledgeable of the culture with powerful constraints on behaviour. (Norman 2013, 131)

26To illustrate the distinction between physical and cultural constraints, consider the modern exhibition space. The space may contain a host of physical constraints, such as glass vitrines and barrier ropes, which prohibit us from physically engaging with the art. Of course, these constraints, or “context markers,” have also come to act as signifiers (as in the way plinths do), preventing us from attempting to touch the exhibits even in the absence of a literal sign that spells out “do not touch the art.” However, for those knowledgeable of the culture, the cultural constraint on physically interacting with works of art – a prohibitive convention – is likely enough to enforce the “correct” behaviour within the exhibition space. Indeed, these particular physical and cultural constraints comprise what Kemp refers to as “extrinsic conditions of access/appearance.”

27(4) Feedback. This is the most interactive of the six principles as it responds to our actions in real time and communicates their results in a manner appropriate to the particular actions, be they correct or incorrect. Positive feedback confirms – or signifies – that we are acting correctly or that the system is working properly, so as to eliminate doubt. Negative feedback (or simply the lack of positive feedback in the case of poor design) indicates we should adjust our actions to yield the intended result or, alternatively, that there is a fault with the system.

28For example, when we press the desired floor button in a lift, the button may light up to indicate our request has been registered with the system, and a dial or a digital panel may display the floors as we go past them to indicate our location and the status of our request. Conversely, if the floor button does not light up or the floor indicator freezes, we know something is amiss.

29Feedback may be visual, such as flashing lights or animated graphics, but it may also be auditory, olfactory, or haptic: a click can indicate the floor button has been pressed, and a ping can indicate the lift doors are opening or closing; a burnt odour can indicate the lift requires maintenance; and the actual upward or downward movement of the lift indicates our request has been registered and is being processed, as it were.

30Feedback may also be natural rather than artificial: the burnt odour or the movement of the lift. Similarly, the mechanical sound that the lift doors make when shut lets us know whether they have been properly closed, thus providing natural feedback. Given its intrinsic character, natural negative feedback often follows failed or too subtle constraints, or the complete lack of appropriate constraints. For example, irregular or turbulent motions, and screeching, grating, or otherwise strident sounds (like the one the lift might make when there is a mechanical fault or parts that need oiling) indicate something is amiss and allow us to adjust our actions – or the system – accordingly.

31(5) Mapping. According to Norman, mapping refers to “the relationship between the elements of two sets of things” and is, therefore, a key principle in designing controls and displays (Norman 2013, 20–21). Some mappings use colour: blue files go in the blue cabinet, and green files in the green cabinet. Other mappings correspond to universal cultural conventions, which is why sliding a control up or turning a dial clockwise leads to an increase in intensity or amount, and sliding the control down or turning the dial anti-clockwise leads to a decrease (Norman 2013, 22). Mappings may also follow what Norman calls “spatial analogies,” which is why the buttons in the lift are arranged in ascending numerical order (Norman 2013, 22). Spatial analogies are critical in designing the layout of controls, as they ensure clear correspondence between the control and what is being controlled. For example, we turn the steering wheel to the left to make the car turn left. When mappings follow colour coding, cultural conventions, and spatial analogies, it is easier to understand and remember the correspondence, making the object easier to use. Moreover, like affordances and constraints, thoughtful mappings can provide clear signification in and of themselves. Such is the case with a pair of scissors: the sizes of the two holes correspond to the anatomy of our digits, thereby acting as a signifier indicating how to operate them (index and middle fingers in the elongated hole and a thumb in the opposing hole) (Norman 2013, 26).

32(6) Conceptual model. Norman’s sixth and final principle, often called a “mental model,” is “an explanation, usually highly simplified, of how something works. It doesn’t have to be complete or even accurate as long as it is useful” (Norman 2013, 25). Norman’s classic example is that of the computer “desktop,” which displays skeuomorphic files within folders on the computer screen (Norman 2013, 25). These graphic representations help the user, who typically knows little of the complex inner workings of software, gain a conceptual model of the system, which helps them make sense of the computer and explains how to interact with it.

33As Norman makes clear, whilst conceptual models may be provided through manuals, websites, advertisements, fellow users, or similar designs we have previously interacted with, they should ideally be inferable from the design itself (Norman 2013, 26). The easiest way for a user to acquire a conceptual model is from the perceived structure of the design – particularly from its affordances, signifiers, constraints, and mappings (Norman 2013, 26). As Norman observes, such is the case with basic hand tools, which “tend to make their critical parts sufficiently visible” so that their conceptual – or mental – models are relatively self-explanatory and straightforward (Norman 2013, 26).

34It is important to note that clear discoverability does not necessarily require the employment of all six principles of interaction. Their necessity depends on various factors, such as the complexity or novelty of the technology or design. Some simple objects – utensils, stationary, furniture – are so intuitive to understand and operate that they may not require the employment of all six principles. Nonetheless, there is significant overlap among the principles, which are often interconnected and work in concert so that, in many cases, the presence of one perforce entails the presence of another.

Clark’s Critter: An Analysis from the Twin Optics of Kemp and Norman

35I have suggested that comparing Kemp’s theory of reception aesthetics with Norman’s theory of design reveals some striking similarities. Primarily, the way the meaning of a work of art is completed by the viewer is comparable to the way the function of an everyday object is executed by the user. As we have seen, artists employ forms of address that appeal to viewers’ preconditions in order to form an offer of reception that will instruct viewers in completing the meanings of works of art. Comparably, designers employ principles of interaction that appeal to users’ preconditions in order to form discoverability that will instruct users in executing the functions of everyday objects. In short, both Kemp’s and Norman’s accounts are grounded in the conviction that artefacts are designed to fulfil their functions – be they utilitarian or non-utilitarian – via the agency of their respective agents (i.e., viewers and users), and both draw on perception psychology to elucidate the ways in which artefacts communicate with their intended agents in order to solicit their agency.

36Given this parallelism, it seems plausible that adopting the rationale behind the design of everyday objects, as conceptualised by Norman’s principles, to an analysis of an interactive and sensory work of art (i.e., reading the work of art as if it were an object of use), can foreground how the artist prescribes an intellectual role for their addressees through physical interaction. That is, simultaneously drawing on the two markedly dissimilar yet surprisingly congruent accounts can illuminate the ways in which a work of art solicits intellectual agency through multisensory perception, thus demonstrating that aesthetic experiences need not be based on exclusively visual perception and – as a corollary – that theories of design are germane to the “autonomous” work of art.

37Consider the participatory practice of Lygia Clark (1920–1988), a Brazilian artist associated with the Neo-Concretist movement of the second half of the twentieth century. According to curator Christine Macel, Clark has “redefined the work of art, and the experience and perception of a work of art,” consequently spearheading “an aesthetic revolution that dissolves the very idea of artwork, artist, and viewer” (Macel 2017). For Clark, aesthetic distinctions between subject and object, artist and audience, and sensory modalities are artificial. This view is evident in both her sculptural work, which grew increasingly participatory and multisensory throughout her career, and in her terminology, with which she referred to her audience as “participants” or “spectators-authors” and to her works as “relational objects,” “sensory objects,” and later “propositions” (Clark and Bois 1994, 85–109). From this perspective, Clark’s work can be seen as a precursor of twenty-first-century sensory art. Indeed, her work continues to inspire artists worldwide.

38I shall focus on Clark’s Critters (also known as Beasts or Bichos), perhaps her best-known series of works, created between 1960 and 1964. These foldable objects, capable of seemingly boundless permutations, have been described by art theorists Yve-Alain Bois and Rosalind Krauss as “geometrical ‘sculptures’ made of sheets of aluminium hinged together so that the ‘viewer’ is forced into an unpredictable wrestling match once he or she handles them” (Bois and Krauss 1997, 158). Note that Bois and Krauss enclose the words “sculptures” and “viewer” in quotation marks. In so doing, they not only allude to Clark’s own terminology with which she described her practice but also affirm her view that traditional and hegemonic conceptions of artistic production and reception are artificial and, therefore, restrictive of aesthetic experiences. The viewer, now a participant “wrestling” with the small dynamic sculptures, almost as in a game of Rubik’s Cube, performs a physically active role in completing them.

39Indeed, a closer comparison of a specific Critter, for example, Bicho Linear (fig. 1), to a Rubik’s Cube may help elucidate the Critters’ mechanism of operation and the ways in which they activate the audience to take part in their construction ­– inviting and guiding the participants’ physical interaction with them. The classic Rubik’s Cube (fig. 2), a three-dimensional combination puzzle designed by architect and sculptor Ernő Rubik in 1979, can likewise be arranged in seemingly endless permutations. It is solved when each of its six faces consists of a single solid colour.

Figure 1. Lygia Clark, Bicho Linear, 1960. Aluminium. Courtesy of Associação « Cultural O Mundo de Lygia Clark », Rio de Janeiro.

Figure 1. Lygia Clark, Bicho Linear, 1960. Aluminium. Courtesy of Associação « Cultural O Mundo de Lygia Clark », Rio de Janeiro.

Source : courtesy of MOMA (http://www.moma.org, accessed 28 June 2024).

Figure 2: Ernő Rubik, Rubik’s Cube, 1974. Coloured plastic. 8.5 x 8.5 x 8.5 cm.

Figure 2: Ernő Rubik, Rubik’s Cube, 1974. Coloured plastic. 8.5 x 8.5 x 8.5 cm.

40Each “cubelet” of the Rubik’s Cube is individually attached to an internal pivot at a slight distance from its neighbouring cubelets to afford their rotation. The resulting gaps between the cubelets make this affordance perceivable, thereby signifying the possible action of manipulating the Cube through rotary motions. This is comparable to how the hinges of a Critter both afford folding its constituent sheets and signify the possible action of manipulating the work through folding motions. Since Clark could have designed a foldable sculpture with concealed hinges, the fact of their perceivability – or indeed their accentuation – suggests that this signification is deliberate. This conjecture is also supported by the fact that Clark could have simply used readymade hinges and affixed them onto the aluminium sheets, but instead decided to forge the edges of the sheets into integral hinges, and thus – as Norman puts it – “incorporate the signifying part of the design into a cohesive experience” (Norman 2013, 19).

41However, whereas the Rubik’s Cube is a game played in the context of everyday life, the Critter is a work of art designed to be encountered on a plinth within the modern exhibition space – i.e., under a set of particular extrinsic conditions of access, which, among other things, comprise the customary prohibition on touch (a cultural constraint) and its customary context marker (the signification device of the plinth). Accordingly, it seems plausible that in order to solicit the audience’s physical agency, Clark felt the need to address this inner precondition by supplementing the hinges with another signifier of physical interaction that would reassure the audience that they are indeed allowed – and even encouraged – to handle the work. Arguably, for this reason, Clark chose to use aluminium, which is highly susceptible to finger marks compared with wood, plastic, or many other types of metal. The finger marks left behind by previous participants act as signifiers, helping extend an offer of physical reception. The more fingerprints Critter registers, the better it prescribes to the audience their physical role in its completion. This is similar to how the faded buttons of the keypad lock or the trail gradually formed in the woods signify the best course of action.

42Furthermore, whilst the hinged structure of a Critter affords folding, it simultaneously constrains other possible manipulations. That is, by affording and signifying folding, the hinges not only prescribe the correct action of folding but also disable and proscribe the incorrect action of – for example – wrenching or shaking the sheets. Just as the user of a Rubik’s Cube cannot change the position of a single cubelet but rather must rotate an entire “slice” of cubelets, folding one Critter sheet entails a change in the position of others. Similarly, just as each rotation of the Cube constrains subsequent rotations so that achieving six solid-colour faces requires rotating the slices in a certain order, each folding of the Critter constrains subsequent folds so that achieving a certain composition of the work requires folding the sheets in a certain order.

43However, this may be where the similarity between the two objects ends. Contrasting the mapping that guides these above manipulations and ensuing feedback highlights the essential difference between the two objects. In the Rubik’s Cube, the correct order in which to rotate sections of the Cube is signified by simple mapping: the correspondence between the set of six faces and a set of six colours. This mapping also provides the initial instruction: manipulate the Cube until each face consists of a single colour. Whilst this is by no means a simple task, the changing appearance of colours provides constant visual feedback as to the status of progress towards the solution. The greater the concentration of a single colour is on each of its six faces, the closer the Cube is to its final intended arrangement.

44This stands in stark contrast to Critter, whose initial appearance offers no clear instruction and whose changing appearance provides no clue as to the status of progress towards a final intended arrangement. This is not to say that the work offers no mapping or feedback, or that there is no correct and incorrect way to interact with it (as we have seen). Rather, it is only to say that there is no wrong way in which to fold the work. In terms of mapping, the hinged aluminium sheets all “map” onto one another in identical triangular silhouettes, thereby signifying the countless correct ways to fold them. In terms of feedback, their material properties provide haptic and auditory feedback to this effect. As long as the participant folds Critter’s sheets, it moves smoothly and quietly, emitting only soft, tinny sounds, thereby providing positive feedback. Yet, if the participant attempted to wrench or shake its sheets, it would put up some mechanical resistance and emit screeching or grating sounds, thereby providing negative feedback.

  • 8 Clark writes this in relation to her 1964 proposition Trailings, yet arguably, her words are equall (...)

45Significantly, the fact that Critter provides no negative feedback when folded triggers acts of aesthetic ideation that determine the final form of the work, thereby completing it. Faced with the realisation that there is no incorrect way in which to fold the work, the participant experiences a cognitive dissonance that leads them to seek to reconcile it by choosing their preferred arrangement – or aesthetic composition. If so, like the Rubik’s Cube, Critter is designed to guide the participant’s physical interaction in a specific way; yet, unlike the Rubik’s Cube, Critter is at the same time designed to guide the participant in shaping it the way they see fit. In other words, whereas the puzzle of the Rubik’s Cube can eventually be solved by arriving at its predetermined solution or final form, the Critter will forever remain a “formal puzzle” whose inherent indeterminacy of form is designed to lead participants to literally form their own subjective “solutions” that complete it. In Clark’s words, “the responses, diverse as they are, will be born of your choices” (Clark and Bois 1994, 99).8

46The comparison to the Rubik’s Cube throws the design rationale behind Critter into sharp relief, and it helps explain how Critter works and how the participant interacts with it. That said, I am not suggesting that Critter takes the Rubik’s Cube as its conceptual model (not least because the design of the former predates that of the latter). The intricate Rubik’s Cube requires only a simple conceptual model readily inferable from its design. Similarly, despite the intricacy and abstract nature of its design, Critter’s artistic premise and technical mechanism are simple enough that it does not require any reference to existing designs. Recall Norman’s remark regarding hand tools, which “make their critical parts sufficiently visible” so that their conceptual models are relatively self-explanatory and straightforward. If anything, Critter, as its title suggests, takes inspiration from the dynamic and naturally occurring form of a living organism – i.e., the product of an evolutionary process rather than a design process. Perhaps an alternative way to conceive of a conceptual model in relation to Critter – a phenomenological investigation of sorts – is to think of Critter itself as providing a conceptual model for modern works of art more generally. Despite, or rather in virtue of its interactive nature, as a three-dimensional puzzle, Critter provides a highly simplified explanation – and therefore a deeper understanding of – how the “formal puzzles” presented by modern works of art actually operate. In inviting and guiding an open-ended process of subjective meaning-making or aesthetic construction through a deliberate indeterminacy of form, Critter illustrates the process of aesthetic reception. It provides a heuristic explanation of modern art’s modus operandi: the work is indeterminate by design in order to be completed by its audience.

47Through the various design decisions embodied in Clark’s work (its material properties, hinges, and feedback that these provide), the participant is prescribed physical interaction. Nevertheless, this physical interaction ultimately leads the participant to perform a distinctly intellectual role that completes the work. As Macel puts it, “the viewer then becomes an author, or rather, the agent of a perception defined by the act” (Macel). On the one hand, this approach is in keeping with traditional fine art theories of reception aesthetics such as Kemp’s, according to which the blanks or the indeterminacy of form are designed to enable the viewer to take an active intellectual role in the aesthetic construction or completion of the work. On the other hand, by affording an aesthetic and intellectual experience based on multisensory perception, Clark’s work demonstrates that aesthetic and intellectual agency can be solicited through more than mere visual perception.

Conclusion

48Taken together, Clark’s and the more recent artistic phenomenological investigations hosted in the Turbine Hall seem to mark a radical shift in the fine art practice: from static and non-interactive objects that afford an aesthetic experience through visual perception towards dynamic and interactive works that afford an aesthetic and intellectual experience through multisensory perception. In so doing, they also seem to mark an increasing need for a fully-fledged multisensory theory of reception aesthetics that can illuminate and inform the ways in which they engage audiences in the process of meaning-making.

49Whilst this is a call for further work in the area, I hope to have demonstrated that everyday objects and theories of their design have much to contribute to a multisensory theory of reception aesthetics. Namely, I hope that in negotiating the viewer/user and artist/designer binaries, and subsequently analysing Critter as a “designed object,” I have demonstrated how a design perspective may help challenge the notion of disembodied spectatorship, re-embody aesthetic experiences, and ultimately help decolonise and degender art and its anachronistic yet still-pervasive visualist paradigm of aesthetic perception/reception.

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Bibliographie

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Notes

1 Indeed, recent innovations in fine art practice have shifted the focus back to the participatory and embodied aspects of art. The emergence of various forms of collaborative and participatory art, which involve events, happenings, and various kinds of activism that frequently take place outside of the rarefied gallery space, forsakes reliance on dedicated sites of reception. Similarly, the emergence of various forms of interactive and sensory art no longer prioritises the production of objects meant for visual perception. However, it is noteworthy that if we look at art produced before the modern era, before the advent of the modern museum, many works of art, particularly three-dimensional objects, were meant to be experienced through the various senses and in various everyday contexts. For example, prehistoric figurines were presumably involved in rituals before being buried with the dead, medieval reliquaries were carried through the streets in processions so crowds could reverently touch the hands and feet of the saints, and Renaissance reliefs of narrative scenes were built into domestic furniture. From this perspective, modern art’s withdrawal from physical interaction appears to be a discrete episode in the history of art.

2 A design perspective indeed remains neglected in art theory, yet it plays a recurring role in the history of fine art practice. Perhaps most notably within Modernist movements such as Dada, Constructivism, Productivism, De Stijl, Bauhaus, Fluxus, and Pop art, which sought to reconnect art with the practice of everyday life in response to the preceding Aesthetic movement that ­– under the autotelic slogan “art for art’s sake” – cemented the distinction between “fine” art and “everyday” design.

3 The emergence of classical reception aesthetics is commonly attributed to several landmark works such as German literary scholar Hans-Robert Jauss’s 1967 lecture ‘Literary History as a Challenge to Literary Theory’ and German literary scholar Wolfgang Iser’s 1972 book The Implied Reader. Its expansion into neighbouring disciplines may be marked by the British-Jamaican sociologist Stuart Hall’s 1973 essay “Encoding and Decoding in the Television Discourse,” and later French curator Nicolas Bourriaud’s 1998 book Relational Aesthetics, which takes the relationality of reception aesthetics in new directions by examining contemporary art practices based on social relations rather than displayed objects. Today, numerous theories of reception aesthetics relate to the performing and visual arts, mass media, the Internet, and more.

4 It is important to note that for Kemp, “context” can be described on two levels. On the first, discussed above, context can be described as the physical environment. On the second, context can be described as the wider (spatial and temporal) sociocultural environment that influences one’s perception. Whilst Kemp describes this level in his text, a perhaps more suitable description can be found in a footnote in Bourdieu’s “Forms of Capital,” in which his notion of habitus emerges as analogous: “The cultural object, as a living social institution, is simultaneously a socially instituted material object and a particular class of habitus to which it is addressed. The material object – for example, a work of art in its materiality – may be separated by space (e.g., a Dogon statue) or by time (e.g., a Simone Martini painting) from the habitus for which it was intended. This leads to one of the most fundamental biases of art history. Understanding the effect (not to be confused with the function) which the work tended to produce – for example, the form of belief it tended to induce – and which is the true basis of the conscious or unconscious choice of the means used (technique, colours, etc.), and therefore of the form itself, is possible only if one at least raises the question of the habitus on which it ‘operated.’” See Bourdieu 1986, 256.

5 Note that Kemp makes a nuanced distinction between an “offer of reception” and a “precept of reception.” Whereas the former is more suggestive and refers to how the work is set up for a general reception (for example, through a pictorial perspective), the latter refers to instances where the work addresses the viewer more directly. Kemp gives the example of Nicolas Maes’s painting The Eavesdropper (1655), where the main figure stares out directly at the viewer and – with a finger to her mouth – gestures to them to keep quiet. Since such instances are rather specific and somewhat rare, I will use “offer of reception” as a blanket term for denoting the artist’s intended reception of the work.

6 Note that prior to the revised and expanded edition consulted in this article, Norman’s book did not include the principle of “signifiers.”

7 Norman classifies constraints into physical, cultural, semantic, and logical. However, for our purposes, semantic and logical constraints can be subsumed under the umbrella term “cultural constraints,” as all non-physical constraints are, in fact, learned restrictions on behaviour that exist in our heads rather than the physical world. For the more nuanced distinctions, see Norman 125–32.

8 Clark writes this in relation to her 1964 proposition Trailings, yet arguably, her words are equally valid in relation to Critters.

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Table des illustrations

Titre Figure 1. Lygia Clark, Bicho Linear, 1960. Aluminium. Courtesy of Associação « Cultural O Mundo de Lygia Clark », Rio de Janeiro.
Crédits Source : courtesy of MOMA (http://www.moma.org, accessed 28 June 2024).
URL http://0-journals-openedition-org.catalogue.libraries.london.ac.uk/sillagescritiques/docannexe/image/15782/img-1.jpg
Fichier image/jpeg, 144k
Titre Figure 2: Ernő Rubik, Rubik’s Cube, 1974. Coloured plastic. 8.5 x 8.5 x 8.5 cm.
URL http://0-journals-openedition-org.catalogue.libraries.london.ac.uk/sillagescritiques/docannexe/image/15782/img-2.jpg
Fichier image/jpeg, 32k
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Inbal Strauss, « “Making Sense” of Art through Design: Towards a Multisensory Theory of Reception Aesthetics »Sillages critiques [En ligne], 36 | 2024, mis en ligne le 20 juin 2024, consulté le 09 décembre 2024. URL : http://0-journals-openedition-org.catalogue.libraries.london.ac.uk/sillagescritiques/15782 ; DOI : https://0-doi-org.catalogue.libraries.london.ac.uk/10.4000/120mm

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Auteur

Inbal Strauss

Ruskin School of Art and Linacre College, University of Oxford

Inbal Strauss is a practice-led researcher investigating the politics of aesthetic production and reception. Her recently completed AHRC-funded doctorate from the University of Oxford, titled “Form Unfollows Function: Subversions of Functionality,” explored the potential of considering art-making as a design process, and correspondingly, artworks as “designed objects.” She was a 2020 A. W. Mellon Fellow at the Ashmolean Museum and a 2019 AHRC Fellow at the Smithsonian American Art Museum. She taught at Oxford, Stanford, Sarah Lawrence, and more. Her article “Capri Battery: Powering Decolonial Display Practices through Multisensory Interaction” is forthcoming in the Routledge anthology Activating Fluxus.

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